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We Innovate.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

Jeff Bezos

Amazon Chairman and CEO

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by "not invented here". As we do new things, we accept that we may be misunderstood for long periods of time.

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense.

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

We embrace new ideas, new ways of working and every kind of approach.

That's why we continually Invent & Simplify, encourage our team members to Learn & Be Curious, and remain thoughtful through Frugality. Together we're never afraid to Think Big.

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We work as smartly as we can, making the best customer service a daily reality.

Our Customer Obsession and Bias for Action both guide our conscientious approach, and ensure we maintain the very Highest Standards. This close attention-to-detail helps us Deliver Results, every time.

We Deliver.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little better.

Jeff Bezos

Amazon Chairman and CEO

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

Leaders have relentlessly high standards - many people may think these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed, so that they stay fixed.

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.

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We Invest.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Jeff Bezos

Amazon Chairman and CEO

Leaders raise the performance bar with every hire and promotion. They recognise exceptional talent, and willingly move them throughout the organisation. Leaders develop leaders and take seriously their role in coaching others.

Leaders are owners. They think long term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say "that's not my job".

Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

We're a place where you can acquire new skills, try new things and be proud of your progress.

We aim to Hire and Develop the Best; the kind of talent that thrives on Ownership. In our culture, we promote strong leaders who Are Right, A lot.

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Every team at Amazon is built carefully, and always on a basis of respect.

In order to create the ideal company culture, we believe it's crucial to Earn Trust, to have what it takes to Dive Deep, and to Have Backbone; Disagree and Commit.

We Build.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

Jeff Bezos

Amazon Chairman and CEO

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team's body odour smells of perfume. They benchmark themselves and their teams against the best.

Leaders operate at all levels, stay connected to the details, audit frequently, and are sceptical when metrics and anecdotes differ. No task is beneath them.

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting.

Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

We Pioneer.

We're here because we want to be the best leaders.

We're more than just great products and service, these leadership principles make up our everyday.

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